Timur Eligulashvili Featured in ShippingChimp's Expert Roundup on Free Shipping

In April 2023, ShippingChimp asked logistics and ecommerce leaders a simple question: who actually pays for free shipping? Timur Eligulashvili, founder of SmallParcel.com, was one of the experts featured, in a section on how small and midsize brands can afford to offer it.

His answer, in full:

“One of the biggest hurdles to offering free shipping is balancing the cost and profit margins. Ecommerce businesses must carefully assess their cost structures and develop targeted order fulfilment strategies. Carrier diversification and positioning inventory closer to the consumer are key strategies for unlocking lower shipping costs. By working with multiple carriers and strategically placing products in warehouses or distribution centres near customers, businesses can reduce shipping costs, shorten delivery times, and better meet consumer expectations.”

The two levers in that answer, carrier diversification and inventory positioning, run through most of the cost guidance in our guide to small parcel shipping as well.

Read the full article on ShippingChimp

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This post is based on Timur Eligulashvili’s contribution to “Who pays for free shipping in eCommerce? Here’s what experts are saying!”, ShippingChimp’s expert roundup published April 28, 2023.